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  <titleInfo>
    <title>Basic understanding to hospitality and tourism marketing with IMC</title>
  </titleInfo>
  <name type="personal">
    <namePart>Velasco, Evelyn O.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
    <role>
      <roleTerm type="text">author </roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Javier, Daryl A.</namePart>
    <role>
      <roleTerm type="text">author</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Perez, Enrique S.</namePart>
    <role>
      <roleTerm type="text">author </roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="text">Manila</placeTerm>
    </place>
    <publisher>Unlimited Books Library Services and Publishing</publisher>
    <dateIssued>c2017</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>viii, 134p. </extent>
  </physicalDescription>
  <note type="statement of responsibility">Evelyn O. Velasco, Daryl A. Javier, Enrique S. Perez </note>
  <note>Includes references </note>
  <note>5944 c.1, 5945 c.2, 5946 c.3</note>
  <subject>
    <topic>Hospitality industry - Marketing</topic>
  </subject>
  <subject>
    <topic>Tourist trade - Marketing</topic>
  </subject>
  <classification authority="ddc">Fil. 647.940688 V433 2017</classification>
  <identifier type="isbn">978-971-9654-68-1</identifier>
  <recordInfo>
    <recordCreationDate encoding="marc">221114</recordCreationDate>
    <recordChangeDate encoding="iso8601">20230520072320.0</recordChangeDate>
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