TY  - BOOK
AU  - Stewart, David W. 
AU  - Malhotra, Naresh
TI  - A primer on consumer behavior: a guide for managers 
T2  - Consumer behavior collection
SN  - 978-1-94744-120-0
U1  - Grad. 658.8342 St849 2018 
PY  - 2018///
CY  - New York: 
PB  - Business Export Press
KW  - Consumer behavior
KW  - Marketing
KW  - Consumers - Attitudes
N1  - Includes references and index
ER  -