Kotler, Philip creator author Bowen, John author Makens, James author text Singapore Pearson Education South Asia c2015 6th ed. monographic eng

print

II, 630p.: ill. [Philip] Kotler, [John} Bowen, [James] Makens Includes index 5065 Hospitality industry - Marketing Tourist trade - Marketing 647.940688 K87 2015 978-981-4604-17-8 230131 20230131073256.0