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International marketing /

Cateora, Philip R.

International marketing / Philip R. Cateora, John L. Graham - 12th ed. - Boston: McGraw-Hill/Irwin, c2005. - xxxii, 697p.; ill. - McGraw-Hill/Irwin series in Marketing .

Includes index

ISBN: 0-07-12-4069-1

Subjects--Topical Terms:
Export marketing
International business marketing
Marketing

Dewey Class. No.: 658.84 C359 2015

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